However, you are still limited to accounts within those platforms and would need to manage your other social media accounts through a different system. Some creator studios, like Facebook and Instagram, do allow you to manage multiple accounts. However, we recommend considering the number of accounts you manage and your need for other features, like collaboration tools and social media report creation, before switching to using creator studios completely. In short, creator studios offer many valuable benefits to marketers and influencers. On the other hand, influencers who are only managing their own social media accounts may benefit more from creator studios because they are free to use, built into their preferred social media platforms, and offer detailed instructions and videos to help people learn them quickly. Certain third-party content management tools also offer more extensive features, such as app integrations, creating social media reports, and advanced collaboration tools. A third-party content management tool allows you to manage your content from one tool rather than having to log in and out of multiple accounts to view the creator studio. Inbox (streamlines comments and messaging)ĭepending on the number of accounts and social media platforms you manage, a third-party content management tool may still be helpful.Sound collection (Facebook and YouTube have access to free music and sounds).Audience insights (information on your audience’s age, location, gender, and more).Activity insights (performance metrics).Content library (being able to see all of your content and latest uploads/posts).Create (Ability to upload, edit, and post your content).The benefits of creator studios will vary depending on the social media platform, but here are some typical features you can expect to see: Today, we’ve reviewed the benefits of creator studios, why influencers use creator studios, and why using a creator studio over a third-party tool to schedule, manage, and track your content is a valuable asset. If you’re looking for a one-stop content management tool, you can’t go wrong with any social media platform’s creator studio. Published on DecemWhat is a Creator Studio?Ĭreator studios are dashboards that bring together many social media content management tools within a social media platform, such as Facebook or Instagram.
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